Candyman

The poster of "Candyman" has a plain white background layout. Only the eye is in colour which fades into the white background. As red is a very dominant colour it makes the inside o the eye stand out which leads the audience to seeing the silhouette of the man who is thought to be the 'Candy man'. This suggests voyeurism and that someone is being watched or watching which puts the audience in that point of view of wanting to know and see what is going on and happening.

The wasp being in yellow stands out as it is the brightest colour on the poster. As a wasp is a very scary, dangerous insect it gives the film a sense of fear and danger. Without even knowing about the film it gives the impression that the 'candyman' is a bad character who may be involved in murdering or torturing others. If you compare it to the wasp it may 'prey' on other humans.

The phase "from the chilling imagination" suggests the film will be very imaginative, unique and the audience will be expecting something spectacular.

"The scarist film since the Silence of the lambs" indicates the flms genre staight away so would attract an audience who is looking for a very scary film. They have compared it to another film which is very scary and by saying it is scarier the audience would aimmediatly be attracted to wanting to watch the film.
The poster is very vage, it highlights the films genre and emphasises how scary it will be, however does not give alot about the film away which would keep the audience in suspense, influencing them to go watch the film.