Which channels would we show our trailer on?

Choosing the correct channels to illustrate our trailer is essential in order for it to be appreciated by the viewers. Therefore, we will choose channels which thrill-seeking individuals will watch as they will then want to watch the actual film too. This includes choosing the channel which is attracted by our demographics.

The chosen channels are:
- Sky Movies Sci-fi & Horror
- Horror Free TV
- Film 4
- E4

Since we are a low budgeted company, we cannot afford to show our trailer on too many channels, as it will get quite costly. Thus, we have chosen our top 4 choices out of the list we made. This list contained all the movie channels available on TV.

Questionnaire 2

We will be carrying out another questionnaire to help us with the production of our horror film opening sequence. We will ask our target market to know exactly what they want.


1. What is your favourite horror film?
Scream The Exorcist The Ring Jeepers Creepers Creep

This question enables us to use other films to gain inspiration and ideas for our film.

2. What type of horror movies do you like?
Psychological Gory Thriller

We are asking this question to determine what area of horror our film should be about so that appeals to our target audience.

3. What attracts you to horror films?
Actors Storyline Trailer Film Poster Website Magazine

This question shows what is essential for us to put in our own film. Also, what codes and conventions we should follow.

4. What grabs your attention when watching the opening sequence which makes you want to watch more?
Music Actors Suspense Action Scenes Camera Work

Attracting our audience will be very important for us, when creating our opening sequence we need to know what scenes we should include so that it draws in our audience.

5. What do think is the most important aspect of a film?
Actors Set/Location Plot Music

This shows us what we should include most of in our own work to appeal to our audience.

6. Have you ever been influenced to watch a film after seeing its poster?
Yes No

This question shows us how important the poster actually is. It may show that we should include more information in the opening sequence than we should in the poster because it will be more influential.

7. Do you read film magazines?
Yes No

8. Do you watch films after seeing their advertisement in the magazine?
Yes No

This shows us how we should portray our film on the front cover of our magazine.

9. What is the best way to build suspense in a film opening sequence?
Music Short Scenes Dialogue Long Scenes

This will help us when we are filming and editing because we will know whether to include short scenes or longer scenes. Also whether silence or music helps build tension more.

10. What image would you like to see on a horror film poster?
Actors Location Graphic Images Only Images Only Text

This will help us decide what should be put on the poster that we will create for our movie.

Questionnaire Analysis

The questionnaire was presented to the class consisted of 7 questions.
1. What do you think about our ideas?
2. What idea did you like the best?
3. What would you change?
4. What genre do think this falls under?
5. What do you think our target audience is?
6. Would you sit and watch the whole video? Why?
7. Rate our overall idea as a whole (1=Lowest 10=Highest)


For the first question, many people believed that we had a good narrative, which embedded the idea of a girl being lost in a secluded forest. The narrative we have chosen includes the genre conventions of horror.


Many people liked the whole idea that the killer’s identity remains hidden during the beginning of the sequence. This creates suspenseful atmosphere and makes the audience feel tense and also question themselves as to who the killer is. Others liked the idea of the confused girl trapped in a mysterious forest with the slim chance of escape.


A suggestion was made that we should shoot our video at nighttime to help emphasise the theme of horror and enhance the conventions of the genre of our sequence. We considered this, however as a group we decided to stick with our initial idea, as we wanted our video to stand out from the average horror film and ‘go against the grain’. This challenges us, as we need to ensure that the sequence can scare people; even thought the setting is shot in broad daylight.


Everyone in our audience believed our opening sequence falls under the genre of horror, mystery, thriller and suspense. This indicates that our opening sequence intertwined the conventions of the horror genre as the audience can recognise it.


The audience also managed to estimate our demographic of being young adults, which is what we set out to achieve. Ages ranged from 13 years old to 39 years old.


Mostly all our audience were willing to watch all our video as they believe they want to know how the narrative progresses. This is a good sign as it shows that we have achieved the purpose of an opening sequence and have lured the target audience to watch the rest of the film. However one individual commented that they would not watch the movie, as they are scared of horror films.


We calculated the mean score of the ratings of our overall ideas. The score we gained was 7.9. We believe this is a good score however we shall try and improve our ideas to achieve an even higher score by taking into consideration the suggestions made by our fellow classmates.