Monster House is aimed at children aged from 7 – 12 years. This is evidently illustrated by the visuals – it is animated. This automatically creates a light and calm atmosphere for the viewers. This is essential when targeting your film at the younger market as they will be aware it is surreal, thus it will not cause any psychological harm to any of them.
The title of the movie is emphasized through both visual and sound. The sound is built up and suddenly makes a large ‘bang’ sound as soon as the title appears. This helps to convey the genre of the film by making the audience suddenly jump from the unexpected sound and this creates a tensed atmosphere. The title is a large bold font and each letter looks as if it is in the shape of a house. The colour of the title is red which indicates negativity and danger. As the title appears, it gets larger and starts moving closer to the screen. This makes it seem as if the camera is going inside the title which designates that it is leading to something negative.
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